| Event name and details |
CRISIS COMMUNICATION: HOW TO PREPARE FOR THE UNEXPECTED
Karen Friedman, President and CEO of Karen Friedman Enterprises, speaks on how to prepare when your company's reputation is at stake.
Imagine a TV camera, microphone or print reporter recording your every word. You blank out, say the wrong thing or maybe you don’t understand what the media really wants. Whether you’re live at five, quoted in a newspaper or appear on You Tube, if your company is unexpectedly thrust into the spotlight, will you know what to do? Can you manage a crisis and protect your reputation? Can you clearly communicate with the media, the public and other target audiences when reporters arrive unexpectedly at your door?
In this eye opening one of a kind session, President and CEO Karen Friedman of Karen Friedman Enterprises, Inc. will show you how to confidently turn negatives into positives and maximize results when your company’s reputation is on the line. An advisor to newsmakers and dozens of Fortune 100 companies across the globe, Friedman’s no-nonsense tips and techniques will help you say the right thing and shine in the glaring spotlight.
You will learn:
- How to seize opportunities to frame and deliver your message
- How to think like a reporter to influence the outcome of a story
- How to take charge of an interview and make a lasting impression
- How to say no comment without sounding evasive
- How to handle bloggers, You Tube and new media
- How to anticipate questions and answers in advance
- How to handle unwanted, negative and unexpected questions in advance
|
| Event name and details |
MAKING WELLNESS WORK: IDENTIFYING HEALTH PROBLEMS
Marie Killian, J.D. and Trion’s Integrated Health & Productivity Management Practice Leader, speaks on
wellness in the workplace. Marie will present in tandem with ImpactHealth who is providing biometric
testing for all participants. Before breakfast, each participant is tested and after the presentation, each
audience member is evaluated based on his/her biometrics test. Immediately following the evaluation, a
Q&A and networking session will take place. Attendees also receive the book, Worksite Marketing: A
Promise to Deliver - How to Turn Voluntary Benefits into Visible Results, with Marie signing her chapter
entitled, "Wellness At Work." |